Pricing

If you go over your allowance

Above your plan's allowance, you pay only for what you use:

• Extra conversationsR2.50 eachOne customer's chat within a 24-hour window, however many messages it holds.
• Extra integration callsR25 per 1,000A call is one read from or write to one of your systems, such as checking open slots or saving a lead.
• AI beyond the allowanceR64 / R320 per 1M tokensR64 per million input tokens and R320 per million output tokens. That works out at about R1.50 a conversation.
• Payments collected in the chat1%Of the value collected, on top of your own Paystack or Yoco fees. Only if you take payments in WhatsApp.
• Meta's message feesR0 from usMeta bills your card directly, at Meta's rates. See WhatsApp API pricing in South Africa for Meta's rate card and a rand calculator.

If you're often above your allowance, the next plan up can be cheaper. With 3,500 conversations a month, Starter costs R4,950 plus 2,500 extra conversations at R2.50, so R11,200 before any extra integration calls. Growth costs R9,950. The plan calculator picks the cheaper plan for you.

If we build AI replies into your setup, each reply goes out as a normal service message on Meta's bill, and the AI model's usage counts against your plan's AI allowance. The maths is in what a WhatsApp AI agent costs.

Source: Meta, Partners overview: Tech Provider clients "must provide their own payment method… Meta will then bill these clients for API usage, and the Tech Provider will bill for other services."

What the whole thing costs: three examples

These combine Meta's fees, our one-off costs and our monthly plan. The consultation before each is free. The businesses and volumes are examples, not client data. Meta's fees use Meta's South African list rates at R18.00 to the dollar (an example rate), and all figures exclude VAT. Meta bills its part to you directly. How each Meta figure is worked out is in Meta's worked examples.

A clinic with appointment reminders example

One number. 600 reminders and 1,500 service replies a month, about 800 conversations. One integration, to its booking system, using about 5,000 calls a month. No AI. Starter covers it.

First year: R27,500 + 12 × R5,138 = R89,156.

An online retailer with order updates and payments example

One number. 2,000 marketing, 3,000 utility and 4,000 service messages, about 3,500 conversations a month. Two integrations, its shop platform for orders and Paystack for payment links, using about 25,000 calls. It collects R80,000 a month through payment links in the chat. Growth is cheaper than Starter plus overage.

First year: R35,000 + 12 × R13,140 = R192,680. Paystack's own transaction fees come on top, billed by Paystack.

An insurer handling claims and policy questions example

One number. 8,000 utility messages (claim updates and premium reminders), 2,000 authentication messages and 15,000 service replies a month, about 6,000 conversations. Four integrations: the policy admin system, the claims system, the CRM and document storage, using about 60,000 calls. AI answers first-line questions in about 2,000 conversations, roughly R3,000 of AI usage.

• Meta: utility 8,000 × $0.0095 = $76; authentication 2,000 × $0.0095 = $19; service 15,000 − 1,000 free = 14,000 × $0.0095 = $133. $228, about R4,104.

First year: R50,000 + 12 × R18,804 = R275,648. On Scale, the same volumes would cost R19,950 a month for Euphony instead of R14,700, so Growth with overage is cheaper here. If volumes keep growing, Scale becomes the better fit.

Plan calculator

Enter your expected monthly usage. The calculator picks the cheapest Euphony plan for your conversations, integrations and integration calls, adds any overage, and shows the one-off cost of the build.

It leaves out Meta's message fees, which Meta bills you directly. Work those out with the rand calculator for Meta's rates. To see whether the whole setup pays for itself, try the WhatsApp ROI calculator.

Your usage in a month

Conversations One customer's chat in a 24-hour window Integrations Systems we read from or write to Integration calls Each read from or write to one of those systems Add 15% VAT (our prices exclude VAT)

Euphony	Detail	ZAR
Growth plan	Cheapest fit	R0.00
Extra conversations	0 at R2.50	R0.00
Extra integration calls	0 at R25 per 1,000	R0.00
Euphony, per month		R0.00

R0

a month to Euphony.

One-off, ex VAT: R5,000 event storming session plus a R30,000 build = R35,000.

This is an estimate. It leaves out AI usage beyond your plan's allowance, the 1% fee on payments collected in the chat, and Meta's message fees, which Meta bills you directly. The one-off build figure is the standard rate; the fixed fee comes out of your event storming session.

Questions about our prices